A potential future location for a Hofer supermarket in Braunau (Austria) is to be investigated. The main focus is on the number of inhabitants within certain travel time intervals depending on various transport modes (pedestrian, bicycle, car). All results are to be cartographically visualized and complemented with the respective customer potential.

Open data (Openstreetmap, OGD) was used to disaggregate population data that was available on the level of municipalities (details can be found here http://wp.me/p48oU8-ar). Potential service areas for pedestrians, bicyclists and car drivers were calculated based on the planned location of the supermarket. The population within the respective service areas has been estimated through spatial analysis (intersection). In this context, the bicycle turned out as very efficient mode of transport for urban areas.