Prior to the launch of a public bike sharing system in the city of Salzburg the potential of future users should be estimated on a local spatial scale. Furthermore, an evidence base for the optimization of the location of docking stations is required to be implemented in a decision support system.

Taking together the results from spatial analysis and the online survey allows for an estimation of the mode transfer potential. Based on this evidence the profitability of the system is evaluated by the future operators. When it comes to the concrete planning of the network and the location of docking stations, we provide a tool, which quantifies the local potential and the effect of single stations on the entire system.